Reviews unveiled marketing group9/13/2023 It was also highlighted as a major reason why people choose to switch to a new variety. For example, in the latest review, disease and pest resistance was rated as the most important variety feature (62% of respondents rated this 5 out of 5 for importance). The previous RL review detected a shift in attitudes, with farmers looking beyond headline-treated yields with much more interest in resilience. However, it also confirmed that people get their variety information from a wide range of sources, including end users, agronomists and on-farm trials. It was a joint-first finish, with personal experience rated equally important. Most people (79%) scored the RL as 4 or 5 (out of 5) in terms of its importance as a source of variety information. It absolutely reinforced what we've heard before. Did the review reinforce previous findings? The RL is consistently ranked as one of the best-known and well-received AHDB products. We also held stakeholder interviews to canvas opinions from the wider supply chain. Online focus groups also provided a forum for detailed discussions with farmers and agronomists (32 participants). We received over 900 responses, with most (75%) responses from farmers, which is fantastic. The main one was a questionnaire, which was available online and mailed out with the RL booklet. In the first phase, we wanted to get as many views as possible to understand what’s important to people when making variety selection decisions. Weekly finished auction markets by regionĮnvironment FAQs for farming, growing and the industry
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